If you are aware of the existence of digital marketing as an industry, then you will be aware of the high demand for skilled digital marketing professionals. The skills in the digital gap are widening and brands are paying greater importance in the hiring process for digital marketing than ever before. Bigger budgets, greater pay and more career choice are some of the major plus points of a career in digital marketing. If you have a deep interest in digital marketing, then here are some of the reasons why you should opt for a career in this field:-
Become a professional who is in high demand
Have you heard about digital skills? Experts have predicted the creation of 1, 50,000 jobs by 2020 and there are not enough digital professionals to fill them. This offers those who study digital marketing with a distinct competitive advantage. So, you will be preparing yourself for a career where demand exceeds supply. Therefore it is always a good move.
During the recession, recent graduates were faced with a world of uncertainty, job scarcity and bleak future. Therefore, it will be nice to start a fresh set of skills which could make your career future safe, boost your job security and even enhance your progress in your career.
The vital thing which you will need to pay attention to is to have a firm control over your career and reestablish the confidence he had. One thing which you should turn them into digital. As per the findings of Mondo, the demand for digital marketing professionals will witness a rise by 38%. Therefore, it’s high time to strike the iron.
Benefit by making the right career choice at the right time
The headquarters of many of the world’s leading digital giants like Google, LinkedIn and Twitter are located in Dublin are offering a wealth of job opportunities for digital professionals to choose from. Rarely a week goes by without a new attack on digital jobs which are announced by national brands, SMEs and multi-nationals.
For instance, in 2014 Ryanair came up with 200 digital jobs, a couple of which were digital marketing positions. At Web Summit Taoiseach Enda Kenny stated that 400 new digital jobs across a wide range of digital marketing profiles including social media. Moreover, LinkedIn has decided to double its workforce to 1200 staff. Microsoft plans to hire more than a 100 digital graduates.
With such a wide array of new opportunities available, digital marketers can afford to be selective about the type of company they have worked for. You will need to make up your mind regarding the exact type of business which will be in sync with your career needs.
You will be paid higher as compared to your peers
By now, you would be already know how the demand for digital marketing professionals is exceeding supply. If you go by conventional economics, you will have a clear idea of what happens next, the value of the product increases over a period of time. When you are working in a productive industry with a large skills shortage where you can think about yourself like a commodity. You will need to negotiate your salary skillfully. A new survey conducted by Prosperity has found that digital salaries are rising faster now as compared to the last few years. The pace of growth can be fastened to a great extent.