SEO audits are performed periodically in order to check the overall health of a website. In order to be sure that your website is following all the prescribed recommendations made by Google, it is essential to conduct an SEO audit once or twice in a year. But to make sure that the audit you perform provides a clear picture of the strengths and weaknesses of your website, then you will need to be sure that you opt for the best SEO audit tool. Open Site Explorer is one such a tool. Created by SEO Moz, the software can provide up to 10,000 links to help you find out whether your link building activities are working or not. It will also provide you with details regarding the internal and external links of your competitors, provide you with ideas for on-page optimization and will be in sync with Google Analytics to help you acquire analysis of your traffic. Some of the features of Open Site Explorer are mentioned below:-
What can you check in Open Site Explorer?
Open Site Explorer is a Mozscape Index-powered toiler. You can make use of this tool for researching backlinks, look for opportunities for link-building and find out the links which can have a negative impact on your ranking. You can normally get a few searches each day for free. But with this SEO audit tool, you have no limits when it comes to link opportunities. You will receive advanced reports on a periodic basis.
Using this tool, you can find out the exact place from where you are getting inbound links. This type of links can be either from internal or external sources. Any page which has a link to the page of your domain, including the ones which go from one page to the domain to another page on the same domain are regarded as an inbound link to the page which the link is targeting. Utilizing the target, link source and link type drop-down menus that are at the top of the page, you can filter the results to find out what you are looking for.
You can also download the results within a CSV file which has up to 10,000 links. One thing which you will need to remember is that you will have a limit of 25 links per linking root domain. Therefore, don’t be shocked if you find that the export looks a bit smaller than what you see in Open Site Explorer.
Once you have come across some great opportunities for link building, click on ‘’Group links by subdomain’’ button. Over here you will get a list of contact details which you will be able to find for each domain in the index. This comprises Twitter, Google+ pages and Twitter. Now, you have a simple way to acquire these links. You will only have to click on the social network which is listed (the darkened icons) to be taken to the specific page.
Performing an SEO audit is essential in order to know the strengths and weaknesses of your website. Using Open Site Explorer, the best SEO audit tool, you can easily find out whether your link building activities are working properly or not.
If interest in all aspects of digital marketing. His views on the best SEO audit tool are his own and are based on observation of existing trends.