What Are The Latest Digital Marketing Trends in 2017?

What Are The Latest Digital Marketing Trends in 2017?
May 21, 2017

Social and digital marketing has undergone a great change over the last one year. From evolving world of artificial intelligence to expectations of instant communications, the digital marketing has underwent a transformation in 2015. The latest digital marketing trends in 2017 are mentioned below:-

New products roll in from the Brand Revolution

 

Since consumers come to know about brands through social media, you have a platform for marketing table. You can share your needs and priorities through direct feedback and buying choices of people. There has been a growing impact of brand revolution on major consumer-facing industries. In the years to come, brands will become more attuned to the necessities and priorities of the consumer, and greatly shape their product offerings against the newest lifestyle trends.

A.I Solutions Point to a Brave New World

 

2017 is the year in which artificial intelligence to offer a helping hand.  The existing trends with startup brands and data analytics identifies applicable A.I.Solutions as a way for consumers to navigate in an increasingly complex world. From advanced electronics applications to pinpoint analytics which product consumer needs as they arise, A.I usage on the rise in a big way.

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Instant increases as the New Normal for Gen Z

 

What happens when you are enclosed by social media and technology? Expectations of instant communications and entertainment become unavoidable. Generation Z consumers gravitate to social channels such as Snapchat and Instagram. This generation has greatly grown with an instant response as primary expectation. You can count a minimum of three platforms to social prominence next to embrace faster, more pictorial and spontaneous ways for increasing bonding with rising Gen Z.

Niche curation resolves information overload

 

There is an abundance of information on the web which is available to you on social media. But the problem is that it cannot be processed. As a result, we are greatly reliant not just on curated information, but this information needs to be curated in a way which resonates with our lifestyle, interests and values. In 2017, consumers will be on a mission to look for specialists with niche expertise to filter recommendations which meet their needs in a customized manner.

Influencer Marketing as a Fundamental Brand Strategy

 

Numerous brands now consider Influencer Marketing as an effective strategy. But the struggle on how best to leverage & measure it from the perspective of business results and attribution modeling. As it was done in 2017, influencers will entrench as the defining voices in consumer marketing. As brands concede advertising control and look to passionate brand advocates who can influence consumers on social media.

Branding-Strategy

Influencer Marketing as a Fundamental Brand Strategy

 

Many new brands now recognize Influencer Marketing as the industry’s hot go to strategy, but they struggle on how best to leverage it and measure it from the perspective of business results and attribution modeling. As it was seen in 2017, influencers will need to become great defining voices in consumer marketing in the long run.

1 thought on “What Are The Latest Digital Marketing Trends in 2017?”

  1. Thanks fro sharing admin.
    digital marketing becoming so competitive day today so we need to be updated with trends which reflect in our business lead generation and ROI.

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