Structuring URLs is another way of optimizing your site for better ranking. URL stands for Uniform Resource Locator and it specifies addresses on the web. A URL is a way you can be located on the web and this is why you have to understand how you can optimize your URL for optimal ranking. Here, we will give you some useful tips on how you can increase your blog ranking by structuring your URLs.
1. Add Keywords
The use of keywords in URLs is still a preferred practice. It will build authority. You can use category, post title, page, or your company name in your URLs. Avoid overusing a keyword or creating a very long URL just to make sure all keywords are captured.
2. Readable URLs
Make your URLs readable by using easy words which are related to your article so that every user can easily understand what your content is about. This is important as users will mostly click on something that makes sense to them. Most URLs on default, usually have numbers or other characters, try and change them into proper words.
3. Coordinate URLs with Page Title
A good way of attracting visitors to your site is by structuring your website URLs in accordance with the title of the page. An internet user writes a query matching to his requirements and clicks the link that seems to be authentic. The search result that has a different title than the URL will not be credible in the eyes of a user.
4. Duplicate Links
URLs lead customers to a page or category. If you have more than two links directing to your page, Google robots will take it as duplicate content and penalize your website. A plagiarism penalty may decline search engine ranking of the web pages. It will no longer attract a higher audience. Use canonical tags to remove duplicate links and stay safe.
5. Eliminate Stop Words
The use of stop words is not considered necessary in the URLs. Stop words such as and, of, a, the, but, etc. can be excluded for shortening the URL structure. The search engine is said to skip stop words while scanning a URL, this can ruin a creative title by examining it the wrong way. Avoid this by skipping on stop words and arranging words in your own way.
6. Fewer Folders
You must have created separate folders for different files on your website. But adding more folders than required simply means that your online page is exclusive and hard to explore. The inclusion of more and more attributes within a category may give customers a reason to leave the website and find products somewhere else.
7. Use Word Separators
As spaces are not allowed in the URLs one should use word separators to make them more readable. Stop words can include hyphens, underscores etc. This helps to make the URLs look well arranged and will encourage visitors to click on them.
8. Harmonize the www and non-www URLs
You may use www or non-www URLs. You should know that both take part differently in search engines, it can lead to the problem of duplicate links. Therefore, it is advisable to consolidate the two by setting a redirection from one to the other.
The structure of URL is as significant as the quality of your product or service. It is your virtual address hence, needs to be clear, concise and understandable.