Digital Payout is without a doubt one of the best institute for digital marketing with its branches spread out in almost all parts of Delhi and planning to grow in other areas too. With experienced staff having practical corporate skills in digital marketing, it provides world class knowledge to its students. Their mission to impart quality and every module is taught by a different teacher expert in the field.
#2 WHAT IS DIGITAL MARKETING?
Digital marketing basically is advertising through digital channels like websites, social media, mobile apps, search engines and other digital marketing platforms. With increasing number of internet users and number of hours spent online by individuals, the scope of digital marketing is also expanding with every passing day. Nowadays every company is advertising and going online and therefore hiring more and more digital marketing experts. The rising amount of job opportunities in this area has made digital marketing courses very popular.
#3 DIGITAL MARKETING vs. TRADITIONAL MARKETING:
Digital marketing is without a doubt better than traditional marketing in many ways. One of the most significant benefits of digital marketing over traditional marketing is that you can reach your targeted audience and avoid wastage of resources. In less money you can reach masses through digital platforms. You can’t track the conversion that had happened through the newspaper, banners, brochures but you can track the conversion through PPC ads, Search Engine Ads, and Google Adsense ads.
The digital marketing course covers various aspects like Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Google Adsense, Google Analytics, Google Webmaster Tool, Pay-per-click (PPC), Website building through WordPress, Google Adwords, Content Marketing and Management, Search Engine Marketing (SEM), Video Marketing, Email marketing, Mobile marketing and lot more.
#5 SEARCH ENGINE OPTIMIZATION (SEO):
Search Engine Optimization or SEO basically is the process of deriving traffic from free, natural and organic search results on search engines. Through SEO we can improve the visibility of our website in organic search engine result pages. SEO is one of the most effective ways of getting traffic on your website. Most people search everything on search engines like Google, Bing, Yahoo, etc. instead of opening URLs directly and according to a report 90 percent of search engine users click on only the top five suggestions in the result page. Therefore to drive traffic to your website you need to take up top positions.
#6 SOCIAL MEDIA MARKETING:
The craze of Social Networking websites is rising day by day. From Facebook to Instagram to Whatsapp to Pinterest to Twitter, people are spending more and more time on these social networks. Even some people use internet only for the purpose of accessing these social websites. Due to this reason social media becomes an effective as well as a convenient medium of advertising and connecting with people.Various platforms like Facebook, Instagram, Twitter, etc. offer their advertising and promotion programs which help you to reach masses for such low prices.
#7 GOOGLE ADWORDS AND PPC:
Getting your website on top through SEO requires a lot of work and patience as well. If you don’t have the time to do SEO you can simply run a campaign through Google Adwords and get your ads on top by just a few clicks. In Google Adwords you have to bid depending upon the competitiveness of keywords and the keywords must be relevant for real conversions. The actual CPC is determined by the ad rank of the next highest ad below your ad divided by your quality score. You can advertise of Google Adwords simply by making a Google Adwords Account. A very important concept in Google Adwords marketing is PPC i.e. Pay-per-click. Under this the advertiser has to pay a fee every time their ad is being clicked.
#8 GOOGLE ADSENSE:
You can even earn money through your websites or YouTube channels through a program by Google named Google Adsense. Under this program when your Adsense account is approved, you have to give some space to Google on your website in which it places ads and whenever those ads are seen or clicked you get some money. When we use YouTube, many a time we see that some ads play before videos or some ads are placed on the videos. This is also done by Google Adsense and the owner of the video gets paid when people watch the ads in their video.
Not only you can earn through Google Adsense, there are many ways that are taught under digital marketing course through which you can earn a lot of money. So at last I would just to conclude that digital marketing is today’s need and must be worked on to get success.