The Importance and Benefits of Email Marketing

The Importance and Benefits of Email Marketing
Jan 31, 2017

The upsurge in internet usage has made many businesses replace the traditional ways of promotion and marketing over the physical mediums (such as TV and radio) for various types of online promotion. Email marketing is a vibrant and powerful way to connect with people online. Let’s start by understanding exactly what email marketing is. Email marketing is a way to reach your customers or prospective customers through email who have given your business explicit consent to contact them. Your email box must be getting bombarded by a ton of marketing emails and spam every day.

If you are unsure about email marketing and have not explored the use of email within your marketing then you have come to the right place. Here, we will give you some great reasons why Email Marketing is a channel you should try not to overlook.

1. Economical and Cost-Effective

A huge advantage of email marketing is how cost effective it can be, there is no print and postage costs and no advertising costs. Business owners can reach a large number of consumers at a rate of nearly nothing per message. It reduces overhead cost as there is no need of a ton of employees, designers, or marketing analysts.

2. Measurable

With email marketing, you also get insights into your initiatives. Most email services offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. This gives you a better understanding of how your email campaigns are working, which ones to change or which ones to get rid of altogether. 

Benefits of Email Marketing

3. Keeps your customers informed and connected

If targeted correctly, it is clear that your email campaign can reach anyone in the world since the Internet knows no borders. Sending regular emails creates a connection between a business and their customers enabling the former to build a relationship with the customers and help keep products and services fresh in their minds. This connection can also be utilized to keep your customers informed about your products and service by delivering content.

4. Customization and Personalization

The versatility of email marketing is another reason marketers should keep the tactic in their marketing toolbox. Email marketing messages can range from simple to very complex.  When you put up a post for one of your social media channels, you address your audience as a whole. But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox. Personalization helps build stronger relationships with a company’s brand and produce more customized marketing that is not possible with other marketing channels.

5. Mobile Friendly Approach

Email marketing is an easy way to start reaching consumers on mobile without investing a lot in new technology or software. Studies show that percentage of customers opening up their email on a mobile device is now greater than 50%. These are significant numbers to take into account when planning any marketing strategy. 

Despite the fact that email marketing is by and large to a great extent disregarded lately, in light of the fact that there are other, flashier, approaches to advance your business on the web, it should never be underrated.

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