In the digitalized world of today, everything that you need, become available to you in just a few clicks. You just need to ask a search engine what you are looking for. Google, Bing, Yahoo, Alexa, Duck Go, Baidu, etc. are some popular search engines of today. Search engines enable their visitors to get the things they are looking for.
I think as you are reading my blog, you are aware of all these things. But, have you spared your time thinking as to how the website that contains your requirements comes to you immediately? What is the technology behind it? Yes, you are right: the technology is Search Engine Optimization, popularly known as SEO. It is the SEO through which search engines come to know about the relevant websites available to them for the keywords, a particular user is searching for.
There are two kinds of SEO—On page SEO and Off page SEO.
On Page SEO
On page SEO is performed within a website to make it more search engine friendly so that the search engine can display the site whenever the keywords related to it is searched by a user of that engine.
Off Page SEO
Off page SEO refers to all the activities that are performed away from a website. All these activities are aimed to make a particular website visible prominently and make it popular over the Internet.
Therefore, SEO has twin objectives—
making a website enough search engine friendly and helping it in becoming prominently visible and popular over the Internet.