A strong foundation helps you to achieve success in the longer run. It is crucial to know the basics of your trade. Online marketing and advertisement is a vast field. Social media marketing is one of the strongest pillars of digital advertisement today. However, if you do not have a clear idea about the basics of online advertisement, you may not succeed in your endeavors.
CPA, CPC, CPM and CPL are some of the common terms used in pricing online media. The pricing structure often reflects who has the bargaining power, as well as the quality of the product.
Cost per acquisition also called cost per sale is most preferred payouts advertisement programs. Here the advertiser pays only if a purchase is made. It involves relatively less risk because advertisers pay for media only when it results in a sale or conversion against their campaign goal. But many media companies won’t sell media this way because they must assume all of the risks in the ad buy. If no one buys, they make no money. Cost per advertisement might range from a few cents to several dollars. One of the examples of CPA advertisement is affiliate marketing.
CPC stands for Cost-Per-Click and is a performance-based metric. This means the Publisher only gets paid when (and if) a user clicks on an ad, no matter how many impressions they serve trying to get the click. The pricing structure is much more favorable to Marketers but can be difficult if not impossible to negotiate with any Publisher with a premium brand. Some advertisers prefer to buy CPC versus CPM because they believe they only pay when someone is interested enough in the message to want more info. Some CPC programs are very effective, but there is a potential for fraud if a company deliberately uses bots or some other technique to drive clicks not initiated by a real person.
Cost per Mille (CPM) refers to cost per thousand. Simply put, one would be paid only when their advertisement gets more than 1000 people/page views. You essentially pay for every time your ad loads on a page or in an app. For this method, there’s a pre-decided rate of advertisement, and you would be paid accordingly. It is one of the most common ways of buying digital media. Almost all Publishers prefer to bill on impressions because it is an inventory based product, rather than a performance based product and they risk nothing on ad performance and get paid for every impression.
CPL is short for cost per lead, meaning that the advertiser pays when a lead form is completed and submitted. It is quite similar to CPA. In CPL, users have to sign up for newsletters and/or fill up survey forms. CPL offers much better and rewarding payout than CPC or any other advertisement program online. CPL is common in B2B (business to business) marketing, where it is unlikely that someone will make a purchase immediately. It can be a very effective way to buy, though there is some risk of fraud if bots are programmed to fill in leads automatically.
When you are selecting the online commercial program for a blog or business, ensure you are cautious. It is essential to measure every one of the advantages and disadvantages of every single online advertising program.