WHAT IS BOUNCE RATE?
Bounce rate is the percentage of people that visit a certain website and navigate away from it after seeing merely one page. It is a session on any website that lasts for one page as the user opens just a single page on that website and exits without visiting any other pages of it. It is calculated by single-page sessions divided by all sessions. Having a high bounce rate is not really a bad thing but it actually depends. If the success of your site depends on users viewing multiple pages then it is bad to have a high bounce rate.
FEW METHODS TO REDUCE BOUNCE RATE
If the bounce rate of your website is high, then you should research more and see whether the bounce rate is uniformly high or it’s high from two or more channels, mediums or few pages.
BOUNCE RATE HIGHER ON FEW PAGES
If the reason behind the high bounce rate is a few pages then look into details that whether the marketing that you are using to drive traffic to your page correlates with the content that is on the page. Also, check that is there a proper path for the user to go onto to the next step where you want them to go.
A CHANNEL HAS HIGH BOUNCE RATE
If the visitors coming through any specific channel are bouncing soon then you need to take a check of your marketing strategies. Like if visitors coming through the display ads network are bouncing back then we need to check whether the ads are relevant to the website or not.
UNIFORMLY HIGH BOUNCE RATE
If the bounce rate is uniformly high then we need to consider the whole site design and examine it minutely to find the reasons for the high bounce rate.
AVOID LOW-VALUE TRAFFIC KEYWORDS
If traffic is coming to your website which has nothing to do with your website. Determine traffic sources that are sending poor quality traffic and stop the campaign if you are running any. Check your target keywords and all the other relevant things.
CREATE ATTRACTIVE LANDING PAGES
Visitors usually tend to leave a website because of its poor webpage design, poor navigation, no images, etc. The WebPages of the website must be attractive and informative, then only they will appeal to your visitors and makes them stay longer.
Popup ads or banners can be very irritating and force the visitor to leave soon. It is best to avoid pop ups to reduce the bounce rate.
These are some of the ways through which you can reduce your bounce rate and make your website more user-friendly.