If you run a website you must have come across term ‘SEO’ (search engine optimization). SEO is a process you can use for achieving better rankings in search results. It includes optimizing the content of the site as well as a link that direct toward it and here are some of the tips you can follow to do so.
1. Improvement in Content
The content of one’s website is a most important element in determining its ranking in search result. So you need to make sure that your content is superior in quality. Keep it original and unique. Duplicating content from another site can result in potential copyright infringement which will be harmful to your website. Content that is credible and helpful gets more readers. Use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases. Identify keywords that can be used by users who want to visit your site and then use those words judicially on your page. Keep updating your site content with new data. The title used by search engines to represent your site also matters, as it often summarizes its content, so choose it wisely.
2. Make Sure Your Website is Healthy
It is important to know current health of your page and make changes respectively. There are many forums where you can check your websites rank. Some of them are Kpmrs.com, sitescore.co. Register your web site with Google or Bing webmaster. This will make sure that search engine finds your page and shows it for relevant search queries. Webmaster points out the error in your page and also checks it for malware. Page load speed is another major ranking factor as slow sites have little chance of a high search position. Increase your page load speed by making sure the code is clean, optimizing image sizes and minimizing redirects.
3. URL structure and Internal links
It’s important to keep URL easy for search engines spider, therefore keep them short. A permanent link is the unique URL of each page. Good URLs should be less than 255 characters and use hyphens to separate the different parts. A site with a lot of broken links is considered old and abandoned which in turn has an impact on its SEO ranking. Webmaster tool can help in making sure your website is free of dead links. Having links on your site pointing to other pages can be very useful in discovering pages of your website that have not been discovered yet. However, put them only where relevant.
4. Mobile-friendly and sharing
Make your site is mobile-friendly as currently, 60% of Google searches are coming from mobile. You sure don’t want loose on that traffic. Google has started to penalize sites that are not mobile-optimized by bumping down their search engine ranking. Use accelerated mobile pages (AMP), the new way of building super fast mobile friendly pages. Content that is being shared on social platforms like Facebook and Twitter is usually highly ranked so make sure that your content is easy to share by incorporating social sharing options.
5. Sitemap and Alt tags
Build a sitemap listing the pages in your site along with brief keyword-rich descriptions of the page. This will help search engines discover every page in your website. Adding descriptive text to media files on your page like image and video can further increase site traffic. These are known as alternative text descriptions. These descriptions allow search engines to locate your page using the keywords found in your image and video descriptions.
6. Site Layout Formatting and Navigation
A good format and user-friendly layout can help in improving the user experience. Use fonts which are easy to read. To highlight important areas use color and bold letters. Employ structured grids, modal windows, rollover elements, accordions and mega drop-down- menus to organize content. Make sure architecture of your site is easy to navigate so that the user finds what he is looking for. Keep links for navigating clear and simple.