You would have thought several times as to how you can make use of backlinks to improve the SEO results of your site. This is a question which often lurks in the minds of website owners. Though you may have come across numerous tips, most of the time you are likely to be confused. Here, we will discuss about ways through which you can build backlinks to your site and also find out the links which may have a negative impact on your rankings:-
Don’t trust anybody
It is best to avoid following the tips which you read from unknown sources. In case anyone finds out the secret to get a top SERP ranking on Google for competitors, it is highly unlikely that they will share the same with people who are not familiar with them. Always perform research and do your own tests. Using a limited amount of money, you can create a website which can test all types of backlinks and do your own case studies.
Be patient in building backlinks
In case you have created your website, there are high chances of acquiring fast and natural links are next to nil. Being in the hope that you will get backlinks from Huffington Post or Wall Street Journal is a fantasy. Rather, you will need to build a number of links to drive relevant traffic to your site. How can this be done? One of the most common methods of doing this is to write guest posts on eminent websites which are related to your niche.
When writing articles for other sites, don’t do it with the main aim of acquiring a link in the author bio. This method has been abused to a great extent in recent years. But using the right strategy can help you stand out and create a lasting impression on your target audience.
There are some effective techniques which you can follow while making guest posts. First and foremost, avoid those websites which have a ‘’write for us’’ page. The best websites are the ones where you will get the links with this type of pages.
Make it a point to write only for highly reputed websites in your niche. There is no point writing for websites which have a domain authority lower than your own site. If you do this, your site will have little value and you can find your link being suddenly removed without any notice.
Make sure that you do not leave behind any footprints on your backlinks
One mistake which is often made by many SEO professionals is that they leave behind footprints while building backlinks. All links which you make should be natural, even the ones which you are building for SEO. In case you are doing guest posts, always make it a point to change your author bio and utilize different pen names. Avoid making use of the same description for your website all across the internet. Also make it a point to ensure that all your links appear nature and untraceable.