Landing Page : Are you the one who is feeling challenged to build a perfect landing page? Well, you are not the only one. You must be thinking of the fact that what would be the color scheme? What will be the conversion rate? There are also lots more questions. In this article, we will explain seven steps that will help in creating a perfect landing page.
You should understand the fact that a perfect landing page is the one specifically understands how the user is thinking. In short and simple words, it is completely a psychological intuition. You have to develop a landing page as per the knowledge of the user that directly speaks as per the needs as well as the wants. Following steps will help you in this regard.
7 Steps to Build a Perfect Landing Page
This is the foundation of the landing page. You have to keep in mind that you are not going to sell your services. Your viewers are going to do the same for you. Most of the people are not going to see the testimonials. So you as the website owner should keep the testimonials at the homepage. Through this, the user will be able to view this easily as soon as they visit your website.
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Using High-Quality Images
Online viewers are visual friendly. They easily get attracted by seeing the well-designed website. You must know the fact that the first impression is the last impression. If you use images in your landing page, then people are going to stick to your website like glue.
Trying to Limit Choices
Most of the people remain busy in their day to day lives. So, you just need to make sure that you specifically should not make their life more difficult and hectic by browsing. Sometimes viewers get confused by seeing multiple landing pages. So, you need to simplify the landing pages which will ultimately result in increasing the conversion rates. Geico has done this job perfectly.
Limit Scrolling Length
Most of the online viewers start scrolling to view what’s next. But it doesn’t specifically mean that one should overload his or her landing pages. A simple and soft landing page version is apt as it helps in driving much more returning visitors. One must go for the minimal approach. To get better results, one needs to be the focus on simplicity.
Using Short Forms
Viewers usually prefer things to be smooth as well as easy. If you are the one who is selling products at high price range then it is obvious that you have to ask for lots of questions. So, we always recommend you to ask only those question that you need. Also, you need to ask the appropriate question. Make sure to use high-quality images as the background to make it look more eye-catchy.
Adding Directional Cues
As we have already mentioned above that a simple landing page will attract more traffic. However, do not make it too simple. Add some directional cues such as action-oriented buttons. This is going to explain to the users what they need to do for getting something different. You can also mention the additional features that the viewers as well as benefits after using the service. Through this, you can draw the attention of the viewers.
Offering the Something That They Cannot Refuse
This is one of the best steps that you should never forget. This element dictates conversions. You need to offer something that is specifically appealing to the users. If you failed to do so, your results will suffer. There are multiple things you have to organize for seeing the ROI. To see the competition, AdEspresso’s Facebook Ad Compass will help you a lot. It is a free reporting data.
We hope this article was helpful to you Try out these steps and let us know in the comments section below.