What is Social Media Optimization?

what is social media

Social media optimization (SMO)

It is also called search marketing optimization has turned out to be very important in recent time because of increase in social networking and its ability to improve Search engine optimization (SEO) performance. SMO is the strategy to advance your products, create a brand name on different social media outlets. It includes video sites like YouTube, Social networking sites like Facebook, Twitter, Social bookmarking sites like Stumble Upon, Reddit and much more.

SMO is similar to search engine optimization, in its goal to generate web traffic to a site and increase awareness for a website. The only difference lies in its approach, SEO means you targeting traffic from search engines that include on the page and off page optimization whereas SMO is mostly about on page optimization. The aim of SMO is to create fascinating online content, ranging from elegantly composed content to eye-catching digital photos or video clips that connect people with the website and motivate them to share its content, with their social media contacts and friends.


Social media optimization is in many ways associated with the system of viral marketing or “viral seeding” where a parole is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can bridle the force of viral advertising.

For enhancement of your SMO

It’s important to keep in mind that having huge numbers of links to your website scattered across social networks is not optimization. Joining every Facebook industry page, Google+ Community, and the LinkedIn group just to seed links to your content is actually counterproductive, to both SMO and SEO. In order to improve SMO for your small business, you should focus on engaging with relevant social audiences, contributing to conversations. 

Social media optimization is also a powerful method for actualizing on the online reputation management (ORM), implying that if someone posts bad reviews of a business, an SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.

Other steps that you can take towards SMO include making tagging and bookmarking easy, rewarding inbound links, building your reputation as a reliable qualified source, becoming user resource, innovating, achieving a place of a prominent specialist in your field of expertise and developing an SMO strategy.

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