If you are planning to start a content marketing campaign, you have to know precisely what will shore up online development and engagement. Content marketing is becoming increasingly visual. As we move into 2017, it would appear that visual marketing trend is most likely to stick around.
What lays ahead?
The market around us is developing, and so will be the use of visual marketing. There are lots of possibilities in the visual web. Recently, Instagram came up with a feature of live video. These short videos are up for watch only for small interval and then they disappear. Snapchat and Facebook also have somewhat similar features. Meanwhile, Facebook invested in upgrading the visual aspect of its platform, by purchasing FacioMetrics. This is not shocking after momentous development experienced in virtual marketing in past years.
The overwhelming popularity of outwardly driven web-based social networking locales like Pinterest, Instagram, Tumblr, and Snapchat makes it clear that visual marketing is the flood without bounds when it comes to online and social media content. If people can’t be with friends and family, social media allows them to share their experiences with others. When we say ‘share’, this often means just tapping into what others are up to.
Studies show that 90 percent of the information your brain receives is visual and 65 percent of people are visual learners. Stats reveal online material with relevant pictures gets almost twice as many views as material without an image. Online networking comprises 63 percent of pictures and 54 percent users have posted an original photo or video. Given insights like these, there is no doubt that private ventures can draw in their clients with more visual-based substance.
Visual UGC (User Generated Content), in the form of testimonials, reviews, ratings and comment threads, allows E-commerce merchants to build trust with site visitors by showcasing the authenticity of their products’ usefulness. Over time, we’re seeing bigger brands emphasizing visual UGC in their publishing. And as a result, a new ecosystem of visual UGC marketing tech products has begun to flourish.
However, small businesses should remember that it’s a long term process of building potential from sites like Snapchat and Instagram, hoping for an immediate sales uplift from getting involved on these platforms will lead to disappointment.