Ingredients For a Successful Video Marketing Campaign


Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. For any business or service provider, it’s a good idea to start with video marketing. Thanks to developments in tech tools, it’s easier than ever to create a fun video at little to no cost. Sites like YouTube and Facebook gives a free platform for any video to go viral. Knowing what actually makes the video go viral can help a great deal to let the video get shared with a large number of people. It is a good but time taking process of generating traffic.

What can you do?

A Viral video marketing campaign is a perfect way to have a successful businessHowever, it is a waste of time and effort if no one watches it. So, it is recommended to make certain that the videos are featured with everything that can make them go viral.

Instead of making individual videos about different products, think of your campaign in terms of a series. Once you’ve determined the content of your videos, set up a schedule. Space the videos out evenly, timing them to lead up to a big product launch or event.

 Make sure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Descriptions allow Google’s search spiders to make sense of your video and understand what the content encompasses.


Optimize your video for higher ranking.

Host your videos on your own domain before uploading it on any social networking site and enable embedding on your video to receive inbound marketing links.

Make short videos which would convey message instantly. There are many apps for shortening videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram.

 Make your video interesting and appealing. Any story or act which stimulates emotional connection or bond with the audiences is a great one as it will attract the people towards sharing the video and making it viral.

 User-generated content is more likely to generate a response than company-generated content. Instead of spending hours coming up with a script and producing a powerful video, invite your customers to create one of their own.

Take risks and be creative while making videos for campaigns. Try not to be too conservative. Include the element of humor in your video as the majority of popular videos are the ones that are funny.

Viral video marketing is a wise and clever approach towards establishing your brand in the market. When done in a proper way, these video marketing campaigns can create a huge amount of traffic that will subsequently get converted into prospective buyers.

Leave a Reply

Your email address will not be published. Required fields are marked *