How to Understand Search Engine Optimization?

How to understand Search Engine Optimization

The internet has become one of the major mediums of marketing these days. Without a good presence on the web, it is virtually impossible for a business to thrive in the long run. Therefore, in order to ensure that your business has a good business, then you need to have a clear perception of search engine optimization. Here are some of the major aspects of the search engine optimization process which you will need to have a clear idea of, in case you want to handle your campaign proficiently in your future:-

The Traffic Trap (and how SEO actually works)


A large number of marketers make the folly of seeing SEO as a source of free traffic only. Though it is true that free traffic is what you are looking for, it is not the sole aim of SEO. The major purpose of SEO is to help people who are looking for the products or services which you are offering. In order to do that, you will need to match your website’s content to what people are trying to find out.

For example Matthew sells perfumes. In his blog, he shows how he makes perfumes and what type of ingredients he uses. In his blog, he shows the exact type of perfumes he creates by hand, often talking about their specialty. There can be low competition for specific types of perfumes and Matthew is publishing great content related to them. Therefore, he has front page rankings for different types of perfumes. If you want SEO to be effective for you, you will need to ensure that your aims match with the ones of your visitors. It’s not just about traffic but also finding out what you are looking for, optimizing keywords which bring in visitors who are looking for the same thing.

Research: How to find the right keywords?


Though the research is a little tiring, it is a vital part of finding the key keywords. You will want to find out keywords which have a high search volume (people are looking for keywords), have low competition (smaller number of results will mean your chances of improving your ranking), are assisted your content (the keywords are relevant to your site).There are numerous tools to help you in finding the correct keywords, the most popular of which is Google’s Search-based Keyword Tool.

How to find the right keywords1

It offers results based on your actual Google searches, and if you are logged in your AdWords account, it will also provide you with a complete list of keyword ideas which are customized to the place on the account. Before you go further, you will have to decide on how broad or narrow you want your keywords to be. These keywords are long tail.

The long tail describes a phenomenon in which there is a lot of low traffic keywords which can together send you a greater number of visitors rather than a few high-traffic keywords. Therefore, you will have ample scope to boost your conversions.

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