App Store Optimization For Better Marketing

App Store Optimization For Better Marketing
Jan 28, 2017

With more than 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you have a mobile app or planning to have one in future, it’s important to understand the various methods for marketing your app.

App store optimization (ASO) is somewhat similar to search engine optimization, which involves making changes in your content to rank higher in search engines. ASO is the process of improving the rank of the mobile apps in play store searches by making changes in the app. Here, we are discussing some important technique for app store optimization.

 Category

Find the best category for your app. If your apps current category has a lot of competition, try putting it in another category. App category placement is an essential aspect to ASO, as new or less-trendy categories are less crowded and thus likely to rank your app higher on their lists.

 Title and Keywords

A good title not only identifies the function of your app to prospective users, but it can also improve your rankings. Consider using keywords relevant to your app, as well as ones with lower difficulty scores. In addition to this pick the keywords with the highest Traffic Scores, as this will increase your chances of achieving higher rankings. Description of your app should be short and strong.

App-Store-Optimization

 App Rating and Review

Your app’s rating is one of the most important factors influencing its ranking in the play store searches results. A positive review from actual users of your product will improve your app’s rankings at Play store search results pages. Don’t be tempted to use fake reviews as the risk of getting your app flagged is extremely high. To cut back on negative reviews provide a space within your app to connect with your customers giving them a place to vent and talk directly to the developer. 

 Use Google+

People with their app on Google play store it’s a good idea to use the Google Plug-in to make a Google+ profile. Google Play store uses +1’s to recommend apps to users among different categories. Having more +1’s recommendation increases your chance of being shown in the search box. With more recommendations, your app is also shown in the related apps. This is one of the unique factors that influences an app’s ranking in the Play Store and can be used by developers looking to increase ASO.

 Analytical tools

There are a number of compelling app store analytics tools like Google Analytics for web page marketing. These tools help in the marketing of your app, see where your app stands in relation to the competition, and boost your store ranking. They also tell you what you’re doing wrong in marketing your app, what you could be doing right to improve your app’s ASO, and much more.

 Other Factors

It is recommended that developers make apps which are small in size and take less space on mobile devices as they have more chances of getting installed over a big size app. Moreover, make apps that are compatible with all kinds of devices. Tablets compatible apps increase traffic and also increase your chance of being shown better in search results.

To receive the benefits of ASO, you need to invest time and effort. If you do, you’ll have a consistent channel driving traffic to your app. Getting discovered on play stores is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve.

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