What is Affiliate Marketing
Basically, you are promoting its products through advertisements on your website, blogs, emails, etc. The most important thing to look for is conversions. A conversion is an action that results in a purchase by a visitor. There can more than one affiliate for just one business and the one who gets the most conversions will probably get the highest commission of all. In addition to these two programs, you can also enroll yourself to be a part of some online retailers’ programs such as Amazon Associates program.
How it Works and Benefits You:
The way it works it simple. You sign up for one or more programs and then choose to display the ads for the participating merchants.
Speaking about the benefits, there are lots of them but as a fresher or a sales and marketing professional or a business owner, these are the 5 main benefits that you can have through affiliate marketing :
- You pay only a little to no operations cost at all – there are literally no hidden or overhead costs yet there are
- There’s a global marketplace just at the click of a button
- It can improve your SEO rank
- More traffic and exposure to your website
Which model of affiliate marketing is the best to use?
Many people have been seeking the answer to this question.The affiliate programs will work differently for merchants and affiliates and will have their own benefits.There are three most popular models of affiliate marketing :
- Cost per action: This is the most common model, with the action being a consumer purchase. The commission will be a percentage of the final sale.
- Cost per click: You will get paid by the merchant site when a visitor is referred to this site by clicking on one of the ads. Here, you will get paid no matter if the visitor has made a purchase or not. However, the commission earned in this model is quite small, usually less than a dollar per click.
One of the best examples of a successful affiliate marketing website is TheWireCutter.com. You can read about their success through various reviews.
Affiliate marketing will give you exceptional results if you have some good amount of traffic going to your website. It does take a long time to get a reasonable amount of traffic, thus you need to create an unbeatable quality content on your website. You might have to do something different rather than promoting affiliate products in the traditional manner.