5 Common Google Ads Mistakes : We prefer Google than any other advertising campaigns. No matter where we are both in professional and personal lives. This is because Google is such a platform where most of the companies think that they would be fans of a service called AdWords. But before going ahead, let us have a look at the summary of Google AdWords.
AdWords is a paid advertising product for Google. The Google ads which appear on the top or side of any websites are the Google AdWords ads which the companies paid through which the readers can get to know about their products. The companies need to pay whenever a user clicks on the day. This is called cost-per-click (CPC) advertising.
It is very easy to start first Google Ads campaign, but at the same time, it is even very easy to spend more money in the ads campaign where the main profit will go in the Google’s pocket instead of yours. So, in this article, we are going to discuss 5 common Google ads mistakes that could waste your money.
5 Common Google Ads Mistakes
#Poor Keyword Research
This is one of the deadliest and common mistakes that a lot of advertisers perform is not researching the keywords thoroughly. One cannot select keywords on his own based on his belief. It is very important to make the correct use of tools. One of the most common tools used by the advertisers is Google Keyword Planner.
#Difficult to Compete With Big Companies
Starting the Google AdWords campaign cost you more if you are the owner of your startup company and it becomes very difficult for you to compete with big companies. So it is very important to play with Google AdWords in a smart way.
#Not Adding Extensions
It is very important to use ad extensions and it works very effectively in increasing the clicks. The user can even add site link extensions through which people can redirect to the different link of the website. The main problem which occurs is the users cannot control over the extensions, Google is the one which extension will appear on which ads.
#Not Having Enough Ads
A single ad is not enough to advertise your product. And Google provides single on a single page. If a company sells multiple products and want to run multiple ads and use Google ads groups for associating an ad with a group of keywords which are relevant.
#Using The Broad Match Type
When a user selects the list of keywords by default for an ad group, are set for the broad match. Everyone thinks that this is the best option, but it is wrong even if the user the user selects negative keywords for controlling the visitors that he or she gets. So it is very important to make sure that the user can identify the match types which can help the company to get more targeted audiences.
So these are the 5 common mistakes that most of the users do which could waste lots of money. What are the biggest mistakes that most of the users do in Google AdWords? Let us know in the comment section below.