10 Tips For Bing Marketing – The Bing platform is one of the biggest opportunity that a marketer could use. But sadly, some people choose to overlook the benefits that you could have by incorporating it into your marketing strategy. The good news is, the majority of marketers do advertise on Bing and earn a decent amount of money from the table. They know that it is a powerful search engine and is used by a phenomenal number of people. So, in order to increase your marketing effectiveness, you can use the following really helpful 10 Bing marketing tips:
10 Tips For Bing Marketing
Bing is mostly used by people in the age group 35-50, so target accordingly:
As we all know that the majority of the population uses Google as their primary search engine. But, according to reports and figures, Bing is mostly used by people who are in the age group of 35-50 years old. While Google brings in the younger generation, Bing will help you reach the people in the above age group.
It is continually evolving, use this as an advantage:
The Bing marketing network is rapidly evolving and one day it will be head-on with AdWords. Day by day, it is accumulating more market share of the search engine network. Use this to gain an added advantage to your marketing strategy. If you’re using AdWords, then make sure that you also try out Bing to reach more users on the internet.
More Compelling Bing Ads:
This will be the backbone of your conversions. A person uses PPC only to show his ads on the internet and try to get users to click on them as much as he can. And, if your ad is more compelling than others, it will certainly get more clicks. Thus, to boost your conversion rates, you must try to create a great ad copy.
Choose the correct and relevant keywords:
This is the most important tip you’ll find. It’s all about choosing the keywords that are right on the target and let them perform for a time period. Selecting tens of keywords will never work, so be wise in the choosing them.
Monitor their performance:
You have chosen some keywords that are relevant to your business. But you should remember that the market is not static, there are small changes happening every now and then. In this dynamic environment, you must keep a check on the performing as well as the under-performing keywords.
By enabling and using site link extensions, you can increase your potential to drive more traffic to your website. You can provide links to specific pages/posts on the website, which the users can access and get information in the most efficient way. If they see that the link for the required information is just a click away, then they will not hesitate to click the link.
Utilize broad match:
This is another helpful strategy to drive more traffic to your website. Instead of focusing on exact keywords or phrase keywords, you can choose to broad match. This will enable you to aim for a broader audience by taking into consideration long-tail keyword matches.
Evaluate and re-evaluate your ads positions:
Every marketer’s goal is to get his ads to the top 5 positions on the search engine result page. If he fails, then necessary changes must be made in his strategy by adjusting the bids. Try to increase your bids and monitor your ads’ performance to see how they’re doing.
Think about your mobile ad strategy:
If for eg, twenty percent population uses Bing on their laptops and desktops, then they probably also use the same in their mobiles and other handheld devices. This percentage will keep on increasing by small amounts daily, giving you an opportunity to reach the number of people. So, invest a little more in mobile campaigns to get more traffic from those devices.
If you remain patient until the end, then it’s going to be fruitful. After launching the ads, it will take a decent amount of time for them to start performing well. But don’t be surprised to see zero activity in the very beginning. It could be demotivating to see that but do remember that it is going to take a while.