10 Major Reasons Why a Digital Marketing Strategy is Essential in 2017

10 Major Reasons Why a Digital Marketing Strategy is Essential in 2017
May 06, 2017

Conceptualizing a digital marketing strategy is the central aspect of any digital marketing strategy. If you lack a strategy or intend to review the exact business issues which need to be included within a strategic review, here are some of the major reasons why you need a digital marketing strategy:-

You’re aimless


It has been found that companies which don’t have a digital strategy lack clear strategic goals for what they want to achieve online. I it to build deeper relationships with existing customers or to gain new customers? And if you don’t have clear goals, you won’t assess analytics or put enough resources for reaching the goals.

You are clueless about your online market share


Customer demand for online services can be undervalued in case you haven’t researched about your market share. Moreover, you won’t gain a clear understanding of the online market. The dynamics for traditional channels with various types of competitors, propositions, consumer profile, behavior and choices for marketing communications.

You won’t have a powerful online value proposition


A clearly defined online customer value proposition will help in distinguishing your online service encouraging existing and new customers to engage at the initial stage and be loyal.

Existing competitors and start-ups will acquire market share


In case you haven’t devoted enough resources to digital marketing or lack clearly lack clearly defined strategies, then your competitors will be capturing a large part of the marketing share which could have been yours.

You won’t know your online customers properly


It is often stated that digital is the most medium measurable medium you can possibly have. However, Google Analytics will provide you with details related to volumes of visits about what they think. You will need to utilize other forms of website user feedback tools to identify your weak points and then address them.


You are not disintegrated


It’s not too common for digital marketing activities to be finished in silos either by a digital marketing consultant or a digital marketing agency. It is significantly easier to bundle digital marketing into a suitable chunk. But it’s less real. Digital media works best when it is integrated with traditional channels.

Digital doesn’t have enough people/budget despite its significance


The insufficient resource will be dedicated to planning and executing e-marketing which will make it tough to respond to competitive threats in an efficient manner.

You are wasting both time and money through duplication


Insufficient resources will be used for planning as well as the execution of e-marketing. So there is less likely to be a lack of particular specialist e-marketing. This will make it tough for you to respond to threats of competition in an efficient manner.

You are not active enough to stay ahead or abreast


Big brands such as Google, Dell, Amazon are known to be dynamic. They try new approaches for gaining or keeping their online audiences.

Lack of optimization


Every business which has a website has analytics. But many senior managers don’t have the time to review and act on them. Once a strategy enables you to set the basic things right. Then you will be able to progress on major aspects such as a continuous development of key aspects such as search marketing, email, social media marketing, site user experience etc.

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